YourExpertResource.com – Local Business Online Consultant Services
Organic Search Marketing … aka Search Engine Marketing (SEM)
Organic Search Marketing (frequently known as Search Engine Marketing or SEM) is the technique of targeting your marketing efforts so that YOUR website or advertisement shows up when a potential buyer for your product or service does a search on the internet. This means that you need to know what the key “buying phrases” are that indicate that the person is looking to buy. It also means that you need to know how to implement that knowledge so that your advertising or your website is positioned in front of that person when they do that search.
There is a lot involved in implementing this effectively. You can find out more about it by checking out the full article about Organic Search Marketing here.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of modifying the pages on your website so the search engines (like Google) perceive your website as having sufficient value for the searcher. This means that when a person searches for key buying phrases that you have targeted, your website is one of the options displayed to the person.
When done correctly, this is a very effective technique and can generate a lot of new business. When done incorrectly, you can create problems and even cause your website to be penalized so that it won’t show up at all.
This is why most of the sites that are correctly optimized (so they appear at or near the top of the search engine results) are being managed by SEO experts.
You can read more about Search Engine Optimization in this article.
Google Places Listing
You, as business owner, already have a website even if you don’t know it. Google has already created a Google Places page for you. This is a pre-built local website that is just waiting for you to claim and complete. And Google is really pushing the promotion of local business through Google Pages, so this is a huge opportunity for you.
But there is a lot of faulty information about how to claim and set up your Google Places page properly, so you will want to consider talking to someone trained in the best way to set up Google Places. You will be competing with all the other local competitors to be shown on the first page of Google’s local results when someone in your area does a search, but there are only a few top spots available. A Google Places expert can help get YOU ranked higher than your competition and give you that extra edge to help you get more local business.
For more information about Google Places, see this article.
Lead Generation Programs
So you’ve spent all that effort to get someone to your website … now what? Do you have a Lead Generation system that lets you capture their information and follow up with them automatically? What if they need a bit more time and information before they can commit to buying from you? When they leave your site are they gone forever, or have you offered them a way to exchange their email address for something of value from you?
You cannot afford to simply hope that the person will come to your business after visiting your website once. You need to be able to follow-up with them and keep in contact with them until they are ready to actually buy — from you.
You can find out more about this in this Lead Generation article.
Video Marketing
Are you using videos to maximum advantage? Video marketing is extremely important, even more so since Google acquired YouTube.
Google absolutely loves videos, especially if they are optimized correctly. If you use videos properly, you can actually bump major competitors off the first page of Google, giving you a huge advantage.
But there are lots of little things you need to do correctly to make this happen. You can learn to do it yourself, or you can save yourself all that time and effort by finding someone who already knows how to properly use videos to market your business.
For more information about Video Marketing, click here.
